Founded in 2013 to formally frame a successful 30y investment experience…

Infusive is a consumer-focused asset manager founded in 2013. We are exclusively dedicated to the research, management and development of Consumer Alpha™, a systematic investing approach with fundamental and dynamic hedging overlays.


Consumers prefer to purchase products that elicit joy and make them happy. Driven by basic desires, people repetitively buy certain products. Emotionally-driven consumption for these products leads to premiumization and inelastic demand curves.

Infusive’s observations about long-term success of consumer companies serves as the basis for the investment philosophy and framework for understanding consumer behavior.