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Cyber Week

The busiest time for shopping is here: Cyber Week - the 5 days from Thanksgiving Thursday to the following Monday. Who is spending, and what companies are the winners?

78% of all active shoppers will make at least one purchase during this window.

Over half of this consumer spend is forecasted to be on Christmas presents. Gen Z consumers are 44% more likely to increase their spending compared to last year, greater than Millennials, Gen X and Baby Boomers.

Who are the winners?

Amazon continues to hold a dominant position – responsible for over 40% of all Black Friday Sales. Followed by Walmart, retailer websites (i.e. Target) and company websites (i.e. Apple, Nike).

Despite concerns of health of the consumer over this year, forecasts for spending into Christmas may prove more resilient.


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