What you need to know about the China Lunar Holiday

The largest travel migration globally. 2.3 billion trips over eight days.

What you need to know about the China Lunar Holiday:

1. Rail travel up 60% from 2019 in major centres like Shanghai

2. Surveys of major shopping outlets in Beijing saw revenues +60% compared to 2019

3. Record numbers of trains added (+2256 trains in one day!)

The consumer is spending on travel and experiences, if this holiday is any indication.

Amongst short term headlines, we find on the ground experience a useful way to observe how the consumer acts and spends.

And meet new (unexpected) travel companions!

I’ve been visiting China since 2011. The footage is from a recent major holiday period.