Investment Objective

We are dedicated to capturing the long-term compounding power of the brands that make people happy (sometimes 50+ over 30 years). This long-term capital appreciation comes from our portfolio of global public companies, which derive most of their revenues and/or profits from Consumer Alpha™ goods or services. We combine a long book of listed equities with a risk mitigation program to protect our portfolio against severe downturns.

Class A (€) monthly performance (net of fees, EUR) % 1
Class A ($) monthly performance (net of fees, USD) %
Class A (£) monthly performance (net of fees, GBP) %
Class A (CHF) monthly performance (net of fees, CHF) %
Class B (€) monthly performance (net of fees, EUR) % 1
Class B ($) monthly performance (net of fees, USD) %
Class B (£) monthly performance (net of fees, GBP) %
Class B (CHF) monthly performance (net of fees, CHF) %
Class D ($) monthly performance (net of fees, USD) %
Fund performance (net of fees, EUR) %
Portfolio characteristics4
Representative sample of Consumer Alpha™ (portfolio across sectors & geography)
Fund facts
Fund terms
Share class information (available to all investors)7

(1) Performance figures are NAV to NAV, reflect Class B share performance in Euro, and are net of fees as of 31st December 2019. There is no guarantee that these returns will be achieved in the future. Ruby Capital Partners LLP was the Investment Manager of the fund for the period from inception through 10th September 2017. For the period from inception to date certain expenses of the fund were paid by the Investment Manager and are accordingly not included within the NAV. In the future, similar expenses will be borne by the fund and will then be included in the NAV. The Institutional A share class was launched 7th November 2016 and was originally called "Share Class "B", its name was changed to "Share Class A" on 19th November 2018, the ISIN (LU1288897876) has remained the same at all times. The Retail B share class was launched 7th June 2016 and was originally called "Share Class "A", its name was changed to "Share Class B" on 19th November 2018, the ISIN (LU1288897017) has remained the same at all times.

(2) Volatility is the annualized standard deviation of the monthly returns.

(3) During 2016 NAV's were calculated weekly by the funds administrator. When a month-end did not correspond with an actual NAV calculation date, the NAV published reflects an estimate from the Investment Manager.

(4) Portfolio characteristics and exposure by sales are position weighted estimates derived from market and internal sources.

(5) Redemptions require 3 days notice and must be received on any Business Day, i.e., a day when both London and Luxembourg are open, if received before noon Luxembourg time, otherwise the will be processed the next day.

(6) Daily liquidity on any Business Day, i.e., a day when both London and Luxembourg are open, if received before noon Luxembourg time, otherwise next day.

Important Information

Infusive Asset Management Inc. is registered with the U.S. Securities Exchange Commission.

Infusive MD Limited is a private limited company registered in England and Wales (Company No. 10667316) with its registered address at 30 Panton Street, London, United Kingdom, SW1Y 4AJ. Infusive MD Limited is authorised and regulated by the Financial Conduct Authority (the "FCA") with FRN: 786710 Infusive Insight (UK) Limited is an appointed representative of Infusive MD Limited (together with Infusive Asset Management Inc., "Infusive").

This factsheet has been prepared to provide certain information about Infusive UCITS Fund, an open-ended investment vehicle with variable capital incorporated in Luxembourg (the "Fund"). The Fund has received authorisation from the CSSF as an undertaking for collective investment in transferable securities under Directive 2009/62/EC.

The contents of this factsheet are directed only at persons who would be classified as Professional Clients and Eligible Counterparties (as defined in the FCA rules). As such, no reliance should be placed on anything contained in this factsheet by persons other than Professional Clients and Eligible Counterparties. In particular, persons who are Retail Clients (as defined in the FCA rules), should not act or rely upon the information provided in this factsheet and the services referred to herein will not be available to such persons.

As regards the European Economic Area (the "EEA"), this factsheet is only directed at and should only be made available to persons domiciled or with a registered office in the EEA, where permitted pursuant to the laws of the relevant EEA country.

Any information provided in this factsheet is not directed to any United States person or any person in the United States, any state thereof, or any of its territories or possessions.

This factsheet is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to local law or regulation. It is the responsibility of every person reading this factsheet to satisfy himself as to the full observance of the laws of any relevant country, including obtaining any government or other consent which may be required or observing any other formality which needs to be observed in that country.

This factsheet does not constitute an offer to sell, solicit or buy any investment product or service, and is not intended to be a final representation of the terms and conditions of any product or service. The investments mentioned in this factsheet may not be suitable for all recipients and you should seek professional advice if you are in doubt. Persons should obtain legal/taxation advice suitable to their particular circumstances. This factsheet may not be reproduced or disclosed (in whole or in part) to any other person without our prior written permission. Although information in this factsheet has been obtained from sources believed to be reliable, Infusive does not represent or warrant its accuracy, and such information may be incomplete or condensed. All estimates and opinions in this factsheet constitute our judgment as of the date of the factsheet and may be subject to change without notice. Infusive will not be responsible for the consequences of reliance upon any opinion or statement contained herein, and expressly disclaims any liability, including incidental or consequential damages, arising from any errors or omissions. The value of investments and the income derived from them can fall as well as rise, and you may not get back the amount originally invested. Past performance is no indicator of future performance.

Investment products may be subject to investment risks, including but not limited to, currency exchange and market risks, fluctuations in value, liquidity risk and, where applicable, possible loss of principal invested.

The information contained in this factsheet is merely a brief summary of key aspects of the Fund. More complete information on the Fund can be found in the prospectus or key investor information factsheet. These documents constitute the sole binding basis for the purchase of shares in the Fund.

A copy of the Fund's prospectus, the articles of association as well as the annual and semi-annual reports can be obtained free of charge from the Administrator: Bank of New York Mellon SA/NV, Luxembourg Branch, 2-4 Rue Eugène Ruppert, L-2453 Luxembourg, Luxembourg and in Switzerland from the representative in Switzerland. The representative of the Fund in Switzerland is: ARM Swiss Representatives S.A., Route de Cite-Ouest 2, 1196, Gland and the paying agent of the Fund in Switzerland is: Banque Cantonale de Genève, with its registered office at 17 Quai de l'Ile, 1204 Geneva, Switzerland.

Data Source: Bank of New York Mellon SA/NA, Luxembourg Branch, Bloomberg, Infusive. These numbers are estimated, unaudited and subject to change without notice. Portfolio liquidity assumption: Normal market conditions. Assume maximum participation of 20% of average daily trading volumes unless otherwise noted.

Austria: Important information for Austrian investors: The information in this marketing material is exclusively for the use of professional clients in the meaning of MiFID II. The prospectus, the key investor information document ("KIID") and any other relevant material (as the annual and semi-annual reports) can be obtained free of charge from the Administrator or Austrian Paying Agent. All documents are available in English, except for the KIIDs which are available in German.

France: Important information for French investors: This UCITS is managed by MDO Management Company S.A. which is approved by the CSSF under number B96744 (the "Management Company"). This UCITS is governed by the directive 2009/65/EC, the local applicable laws and regulations implementing this directive, its prospectus, and the key investor information document ("KIID") related thereto.

This document (the "Factsheet") and the information provided herein are provided on a confidential basis solely for information purposes and do not constitute a personal investment recommendation. This document and the information provided herein shall not be reproduced or disclosed in any form. This Factsheet is for the use of the named addressee only and should not be given, forwarded or shown to any other person (other than employees, agents or consultants in connection with the addressee's consideration thereof). No information contained in it can be distributed, produced or released, in whole or in part, on any support without the prior consent of the Management Company. By consenting to receive this document, each addressee accepts the conditions set out herein and agrees to send it back to us if such addressee does not contemplate investing or acquiring any share in this UCITS.

The information in this Factsheet is exclusively for the use of professional clients in the meaning of directive 2014/65/EU ("MiFID II"). In the event where this Factsheet would be addressed to any prospective investor who cannot be classified as a professional client pursuant to MiFID II, the recipient is hereby required to send back this Factsheet without delay to its initial sender or the Management Company.

This UCITS has been authorised by CSSF pursuant to the directive 2009/65/EC and notified to the French regulator (the "Autorité des marchés financiers" – "AMF") for marketing purposes only. The marketing of this UCITS's shares is authorised as from the forwarding of the AMF's acknowledgement of receipt by CSSF to the Management Company.

No regulator or government authority, including the AMF, has reviewed the merits of an investment in this UCITS and/or a subscription to the services referenced herein, or has confirmed either the accuracy or the adequacy of the information contained herein.

The Management Company has appointed CACEIS bank to act as centralising correspondent in France in compliance with Article 411-135 of the General Regulations of the AMF as well as, if any, the following financial correspondents. The prospectus, the KIID and any other relevant material (as the annual and semi-annual reports) can be obtained free of charge at 2-4 Rue Eugene Ruppert, L-2453 Luxembourg or downloaded from www.fundsquare.net. All documents are available in English, except for the KIID which is available in French in accordance with applicable French regulations; it being specified that a French version of the prospectus has been prepared for information purposes only.

This Factsheet is for use only in one-on-one presentations with selected professional clients (within the meaning of MiFID II). The information contained in this document is subject to updating, completion, modification and amendment. The Management Company does not undertake any responsibility to update this Factsheet and the information contained herein. No express or implied representation or warranty is given as to the accuracy or completeness of the information contained in this document and any liability on the part of the Management Company for such information or opinions is expressly disclaimed. It expresses no views as to the suitability of the investments described herein to the individual circumstances of any recipient.

Prospective investors shall have the financial ability and willingness to accept these risks with regard to their investment in this UCITS. The Management Company does not undertake to guarantee any risk (including capital losses) related to a potential investment in this UCITS. No assurance can be given that the target returns of the UCITS will be achieved.

Target yields, returns and certain other metrics provided hereinafter are based on a variety of factors and assumptions and involve significant elements of subjective judgment and analysis. Past performance of similar investments (including other UCITS managed by the Management Company) does not necessarily constitute a guide to the future performance of this UCITS.

Before acting on any information in this document, prospective investors should inform themselves of and observe all applicable laws, rules and regulations of any relevant jurisdictions and obtain independent legal, tax or investment advice if required. Neither the issuer of this Factsheet, nor any of its directors, employees, agents and/or shareholders, shall be liable for any financial loss nor any decision taken on the basis of the information contained in this Factsheet. Prospective investors shall rely on their own assessment of the legal, tax, financial and all other consequences of an investment in this UCITS, including the merits of investing and the risks involved. They are strongly advised to seek independent advice in relation to the suitability of any investment, acquisition, holding, transfer or disposal of shares in this UCITS.

Germany: Important information for German investors: The information in this Factsheet is exclusively for the use of professional clients in the meaning of MiFID II. The prospectus and the key investor information document ("KIID") can be obtained free of charge at [please insert local address of information agent] or downloaded from www.fundsquare.net. The prospectus is available in English, the KIID is available in German.

Hong Kong: [Where the professional investor exemption is being relied upon]

This Factsheet and the information contained herein does not constitute and is not intended to constitute an offer of securities and accordingly should not be construed as such. The Fund and any other products or services referenced in this Factsheet may not be licensed in all jurisdictions, and unless otherwise indicated, no regulator or government authority has reviewed this document or the merits of the products and services referenced herein. This Factsheet and the information contained herein has been made available in accordance with the restrictions and/or limitations implemented by any applicable laws and regulations. This Factsheet is directed at and intended for institutional investors (as such term is defined in each jurisdiction in which the Fund is marketed). This Factsheet is provided on a confidential basis for informational purposes only and may not be reproduced in any form. Before acting on any information in this Factsheet, prospective investors should inform themselves of and observe all applicable laws, rules and regulations of any relevant jurisdictions and obtain independent advice if required. This Factsheet is for the use of the named addressee only and should not be given, forwarded or shown to any other person (other than employees, agents or consultants in connection with the addressee's consideration thereof).

WARNING – The contents of this Factsheet have not been reviewed nor endorsed by any regulatory authority in Hong Kong. Hong Kong residents are advised to exercise caution in relation to this Factsheet. If you are in any doubt about any of the contents of this Factsheet, you should obtain independent professional advice.

The Shares referred to in this Factsheet are not authorised by the Securities and Futures Commission (the "SFC") in Hong Kong pursuant to Section 104 of the Securities and Futures Ordinance (Chapter 571 of the Laws of Hong Kong) (the "SFO"). These materials have not been approved by the SFC in Hong Kong, nor has a copy of them been registered with the Registrar of Companies in Hong Kong. Accordingly:

a. the Shares may not be offered or sold in Hong Kong by means of this Factsheet or any other document other than to "professional investors" within the meaning of Part 1 of Schedule 1 to the SFO and any rules made under the SFO, or in other circumstances which do not result in the document being a "prospectus" as defined in the Companies (Winding Up and Miscellaneous Provisions) Ordinance (Chapter 32 of the Laws of Hong Kong) ("CWUMPO") or which do not constitute an offer or invitation to the public for the purposes of the CWUMPO or the SFO; and

b. no person shall issue or possess for the purpose of issue, whether in Hong Kong or elsewhere, any advertisement, invitation or document relating to the Shares which is directed at, or the contents of which are likely to be accessed or read by, the public in Hong Kong (except if permitted to do so in (a) above or under the laws of Hong Kong) other than with respect to the Shares which are or are intended to be disposed of only to persons outside Hong Kong or only to "professional investors".

Italy: Important information for Italian investors: This factsheet is for the exclusive use of ‘professional clients or professional investors', as defined in article 6, paras. 2-quinquies and 2-sexies, of Legislative Decree no 58/1998 (as amended) by reference to Annex 3 of CONSOB Regulation no. 20307 of 2018 which, in turn, transposes Annex II of MiFID II (Directive 2014/65/EU) in Italy with regard to private professional clients.

Luxembourg: Important information for Luxembourg investors: The information in this marketing material is exclusively for the use of professional clients in the meaning of MiFID II. The prospectus, the key investor information document ("KIID") and any other relevant material (as the annual and semi-annual reports) can be obtained on request and free of charge at the registered office of the Fund (Infusive UCITS Fund, 2-4 Rue Eugene Ruppert, L-2453 Luxembourg) or downloaded from www.fundsquare.net. All documents are available in English. Free copies of the prospectus and the annual and semi-annual reports are also available in French and German from Infusive UCITS Fund, c/o The Bank of New York Mellon SA/NV, Luxembourg Branch, 2-4 Rue Eugene Ruppert, L-2453 Luxembourg or at www.fundsquare.net.

Note 1: The last statement is to be confirmed in terms of the available languages and the place(s) where the French- and German-translated documents are made available to Luxembourg investors. We extracted this information from the KIIDs.

Note 2: Fund documents may be provided to Luxembourg investors in Luxembourgish, French, German or English.

Netherlands: Important information for Dutch investors: The Fund is registered in the Netherlands in the register kept by the AFM. The AFM register can be consulted via www.afm.nl/register. The prospectus and the KIID can be obtained from www.fundsquare.net.

Singapore: The Fund is not authorised or recognised by the Monetary Authority of Singapore (the "MAS") and the shares in the Fund (the "Shares") are not allowed to be offered to the Singapore retail public. Moreover, this Factsheet, and any other document or material issued in connection with the offer or sale is not a prospectus as defined in the Securities and Futures Act, Chapter 289 of Singapore ("SFA"). Accordingly, statutory liability under the SFA in relation to the content of prospectuses would not apply. You should consider carefully whether the investment is suitable for you.

This Factsheet has not been registered as a prospectus by the MAS, and the offer of the Shares is made pursuant to the exemptions under Sections 304 and 305 of the SFA. Accordingly, the Shares may not be offered or sold, nor may the Shares be the subject of an invitation for subscription or purchase, nor may this Factsheet or any other document or material in connection with the offer or sale, or invitation for subscription or purchase of the Shares be circulated or distributed, whether directly or indirectly, to any person in Singapore other than under exemptions provided in the SFA for offers made (a) to an institutional investor (as defined in Section 4A of the SFA) pursuant to Section 304 of the SFA, (b) to a relevant person (as defined in Section 305(5) of the SFA), or any person pursuant to an offer referred to in Section 305(2) of the SFA, and in accordance with the conditions specified in Section 305 of the SFA or (c) otherwise pursuant to, and in accordance with, the conditions of any other applicable provision of the SFA.

Where the Shares are acquired by persons who are relevant persons specified in Section 305A of the SFA, namely:

a) a corporation (which is not an accredited investor (as defined in Section 4A of the SFA)) the sole business of which is to hold investments and the entire share capital of which is owned by one or more individuals, each of whom is an accredited investor; or

b) a trust (where the trustee is not an accredited investor) whose sole purpose is to hold investments and each beneficiary of the trust is an individual who is an accredited investor,

the shares, debentures and units of shares and debentures of that corporation or the beneficiaries' rights and interest (howsoever described) in that trust shall not be transferred within six months after that corporation or that trust has acquired the Shares pursuant to an offer made under Section 305 of the SFA except:

  1. to an institutional investor or to a relevant person as defined in Section 305(5) of the SFA, or which arises from an offer referred to in Section 275(1A) of the SFA (in the case of that corporation) or Section 305A(3)(i)(B) of the SFA (in the case of that trust);
  2. where no consideration is or will be given for the transfer;
  3. where the transfer is by operation of law;
  4. as specified in Section 305A(5) of the SFA; or
  5. as specified in Regulation 36 of the Securities and Futures (Offers of Investments) (Collective Investment Schemes) Regulations 2005 of Singapore.

The offer, holding and subsequent transfer of Shares are subject to restrictions and conditions under the SFA. You should consider carefully whether you are permitted (under the SFA and any laws or regulations applicable to you) to make an investment in the Shares and whether any such investment is suitable for you and you should consult your legal or professional advisor if in doubt.

Spain: Important information for Spanish investors: the Fund has been registered with the Securities Market Commission (Comisión Nacional del Mercado de Valores, or CNMV). The prospectus, articles of incorporation and annual and semi-annual reports of the fund may be obtained in English language from its Spanish-authorised distributors, save for the KIIDs which are available in Spanish. A complete list of the Spanish-authorised distributors of the fund is available on the website at cnmv.es. Infusive MD Limited has been authorised to render cross-border services in Spain and is registered with the CNMV under no. 4876.

Switzerland: Important information Swiss investors: The distribution of Shares of the Fund in Switzerland will be exclusively made to, and directed at, qualified investors (the "Qualified Investors"), as defined in the Swiss Collective Investment Schemes Act of 23 June 2006, as amended ("CISA") and its implementing ordinance. Accordingly, the Fund, organized under the laws of Luxembourg, has not been and will not be registered with the Swiss Financial Market Supervisory Authority ("FINMA"). This factsheet and/or any other offering materials relating to the shares of the Fund may be made available in Switzerland solely by the Swiss representative and/or authorised distributors to Qualified Investors.

United Kingdom: Important information investors in the United Kingdom: The information in this marketing material is exclusively for the use of professional clients within the meaning of Directive 2014/65(EU) ("MiFID II"). The prospectus, the key investor information document ("KIID") and any other relevant material (including the annual and semi-annual reports) can be obtained free of charge from the Administrator. All documents are available in English.

United States: Interests in Infusive UCITS Fund (the "Fund") are currently not available for purchase by U.S. Persons (as defined in the following sentence). In this context, a "U.S. Person" is a person who is in either of the following two categories: (a) a person included in the definition of "U.S. person" under Rule 902 of Regulation S under the 1933 Act or (b) a person excluded from the definition of a "Non-United States person" as used in CFTC Rule 4.7. Interests in the Fund have not been and will not be registered under the U.S. Securities Act of 1933, as amended\ (the "1933 Act") or qualified under any applicable U.S. state securities statutes, and such interests may not be offered, sold or transferred in the United States of America (including its territories and possessions) or to or for the benefit of, directly or indirectly, any U.S. Person, except pursuant to registration or an exemption.

The Fund has not been and will not be registered as an investment company under the U.S. Investment Company Act of 1940, as amended (the "1940 Act"). Interests in the Fund are subject to restrictions on transferability and resale and may not be transferred or resold in the United States or to or for the benefit of any U.S. Person except as permitted under the 1933 Act and applicable U.S. state securities laws, pursuant to registration or exemption therefrom.

U.S. Investment Company Act of 1940, as amended (the "1940 Act").

Interests in the Fund are subject to restrictions on transferability and resale and may not be transferred or resold in the United States or to or for the benefit of any U.S. Person except as permitted under the 1933 Act and applicable U.S. state securities laws, pursuant to registration or exemption therefrom.